Anima People began in 2015 as a communications consultancy that focused on employee engagement and facilitating behaviour change required in response to major technological transformation. Their work with the European Agency of Cybersecurity (ENISA) put the problem of cybersecurity on the agenda and Anima People developed metrics that would later help assess behaviour change in relation to cybersecurity campaigns.
In 2021 Anima People set up in Sweden and focused on the cybersecurity sector as one of the major challenges Anima People face is behaviour change and adopting cyber-conducive behaviours. Research at UCL demonstrated some interesting barriers to motivation, and tools were developed to understand these. Insider Risk metrics were born and now companies all over the world can benefit from early detection and human factors intelligence to help secure their organisations from harm.