Effective Cybersecurity Awareness Campaign ( July 2022)

Effective cybersecurity awareness campaigns can significantly mitigate human-oriented risks against social engineering attacks and people hacking. However, if campaigns simply aim to deliver the information to users, they can easily failto change user behaviour.

The ultimate goal of communication campaigns is to promote behaviour change beyond disseminating information. Therefore, designing and implementing cybersecurity awareness campaigns which can facilitate behaviour change is critical for involving and inspiring individuals.